Webinar: How Dubai CommerCity changes your Fashion Supply Chain
We had the honor of Sharjeel Moin Akhtar, General Manager Business Development Dubai CommerCity and Ben Mclean, Head of eCommerce Dubai CommerCity joining the Webinar and giving some fruitful insights to our capabilities to support Small and Medium-sized Enterprises (SME). Also, we had our Hellmann colleagues Gordon Barnard, CCO MESA, and Aboobacker Ashraf, UAE eCommerce manager sharing some interesting thoughts.
In 2020, Hellmann Dubai and Dubai CommerCity signed a strategic partnership to support the customers with eCommerce business in the region, providing solutions such as warehousing and last mile delivery in partnership with DHL express UAE. Dubai CommerCity is the first free zone dedicated exclusively to E-Commerce. It’s a holistic environment to quickly setup and run E-Commerce business especially for SMEs.
Sharjeel Moin Akhtar, General Manager Business Development explained that “The Dubai free zone is one the oldest and most premium free zone within the MESA region. Five years ago, the decision was made to create a more specific and future oriented free zone. The idea and intention was to create a Silicon Valley for the Middle East, a one stop solution for the eCommerce customers.” Thus, customers can request all needed services for their E-Commerce business.
“The idea and intention was to create a Silicon Valley for the Middle East, a one stop solution for the eCommerce customers.”
To ensure premium quality service for the customers, Dubai CommerCity identified premium partners, such as DHL, who are responsible for the Last Mile Delivery and Hellmann Worldwide Logistics, who takes care of the entire warehousing services.
Due to the pandemic, companies are facing many challenges to their supply chains. The customer behavior changed as many stores had to remain closed in some countries. Given this changing environment, it became even more important to have agile supply chains from the design up to the point of sales. That is the reason why trends in logistics are changing. Currently, Omnichannel and E-Commerce solutions are getting more interesting for customers.
“As the market is changing, it gets more important to understand the customers’ needs. A research has shown that one crucial thing while online shopping still is the delivery. Customers want their delivery as fast as possible. Having a comprehensive network throughout the MESA and Africa region makes DHL a reliable partner for such a project”, said Ben McLean Head of eCommerce at DHL UAE.
“When it comes to transparency, we offer daily, weekly, and monthly reporting and real-time inventory visibility.”
Hellmann is responsible for the multi-user warehouse location located in the heart of Dubai, with very close proximity DXB airport. With an expertise of more than 12 years in E-Commerce, Hellmann offers sophisticated end-to-end Supply Chain Solutions. “This means to provide custom-made solutions for our customers. When it comes to transparency, we offer daily, weekly, and monthly reporting and real-time inventory visibility through our Hellmann portal. In addition, we can create customizable KPIs to match the requirements of our customers, said Aboobacker Ashraf, Hellmann UAE eCommerce Manager.
Our dedicated E-Commerce facility offers the following functions:
- Temperature controlled
- Facility is installed with no1 racking provider
- Inside a free zone
- Customizable storage solutions
- Loading docks planned for small vans to 40’ containers
- Value added Services such as Quality inspection, GOH handling, Ironing, Gift wrapping, special order instructions etc.
For more information on our E-Commerce Service in the MESA Region, please reach out to:
Global VP Hellmann Fashion Logistics
Chief Commercial Officer, Hellmann MESA
E-Commerce Manager, Hellmann MESA
Sherylyn S. Pondiong
eCommerce Senior Sales Manager, Hellmann MESA
More Global Fashion Webinars
There will be Webinars on different topics concerning the Fashion Industry every couple of months. Please feel free to sign up if you would like to be informed about future Global Fashion Webinars.